Key trends shaping opportunities in the food and beverage sector 2024
Coinciding with the third annual Food and Beverage Finance Summit, University College Cork, AIB, Goodbody, A&L Goodbody, and KPMG have combined to produce; Key Trends Shaping Opportunities in the Food and Beverage Sector.
The report sets out the macroeconomic environment within which Food and Beverage (F&B) companies are operating in 2024. Against this backdrop, six key trends have been identified.
- 
Sustainable food security
 - 
Affordable environmental sustainability
 - 
Sustainable food and beverage supply chains
 - 
Legal and regulatory developments
 - 
Generative artificial intelligence
 - 
Health and wellness
 
Alongside these key trends the outlook for merger and acquisition activity in the F&B sector in 2024 is presented. A number of emerging investment opportunities are identified, including:
- 
The alternative protein market, in particular precision fermentation
 - 
Investment opportunities associated with gut health and the microbiome
 - 
Opportunities in sustainable packaging and better for you beverages